I made the current logo for rclone many years ago and I’d be the first person to admit that graphic design is not my forte
So I was delighted to receive a new logo from @andy23 which I immediately fell in love with. I think the logo represents what rclone is very well and looks super professional.
The logo (the artwork) looks really good and fits the project nicely. With the text “RCLONE” I think the R with the rest is a little unbalanced – it’s a little too light weight. I would consider making all the letters the same font weight, but maybe make the R in one of the blue colors.
Regarding the R, we’ve had a round with alterations, but I’ll take all suggestions and prepare an overview to compare and get a feeling. I’ll include my thoughts on each version. Thanks again and have a nice weekend.
I’ve prepared an overview showing variations of the typography, with the suggestions made here in the forum.
You can see from my comments in the overview that I’m still in favor of the thin R as in version A
Following this discussion I’d prepare various formats of the logo to be used in places like website, integrations pages, etc. Also, I’d write down some guidelines on best practises for marketing use.
As a follow up I’d like to post a proposal for app icons for various platforms. And I even have some ideas for UI designs for Desktop apps.
Thank you all for your replies, they are very valuable.
From experience I would not have a color in the typography as it draws away from the graphics above.
However, I’m letting this sink in and will try some slight adjustments to the R shades to bring more visual balance. Because the blue shades in the R are perceived different from the graphics, while they are not. I’ll look into how this is affected by size and background color.